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Recommends other pages you may enjoy.<BR/>Kaboodle.com: a shopping site where users save the web pages of products they may purchase for others to view and rank.<BR/>Reddit.com: users can post any web link. Other users can then vote on whether they find the site interesting.<BR/>Wink.com: lets users search links that other users believe to be interesting or important.<BR/>Shadows.com: users can save their favorite web pages and search others’ favorites too.<BR/><BR/>I tried out Furl.net and shadows.com to see what I could find about “media mindsets.” Furl.net worked better for me. Try them out. What do you think?Rosemary Du Monthttp://www.blogger.com/profile/02886126644201209780noreply@blogger.comtag:blogger.com,1999:blog-20161738.post-1138117228967935942006-01-24T10:40:00.000-05:002006-01-24T10:40:00.000-05:00Val Kelly recommended the site below for all of us to look at. It fits right in with our work. <BR/><BR/>MediaShift <BR/>http://www.pbs.org/mediashift<BR/><BR/>MediaShift is a weblog that will track how digital media technologies and techniques such as weblogs, RSS, podcasting, citizen journalism, wikis, news aggregators and video repositories are changing our world. It will tell stories of how the shifting media landscape is changing the way we get our news and information, while also providing a place for public participation and feedback.<BR/><BR/>MediaShift elements include:<BR/><BR/>The Blog: The main meat of the matter, where we will dig deeper into issues, interview important minds, and showcase intelligent sources and you, the readers. Plus, you have the chance to add your comments to each post.<BR/><BR/>Top 5: A running tally of the people, trends and technologies that are on our radar.<BR/><BR/>Your Take: Grab the podium and run with it. Well, don't run away with it, but please give your 2 cents on an important media-shifting question of the week.<BR/><BR/>CHECK IT OUT!!Rosemary Du Monthttp://www.blogger.com/profile/02886126644201209780noreply@blogger.comtag:blogger.com,1999:blog-20161738.post-1138116444102238312006-01-24T10:27:00.000-05:002006-01-24T10:27:00.000-05:00I'm posting this article on our blog. Would you prefer postings here or on Flashline. It doesn't matter to me. Perhaps posting here will lead to more conversation. Let me know your posting preference. Thanks! Rosemary<BR/><BR/>Old media <BR/><BR/>King content<BR/><BR/>Jan 19th 2006 <BR/>From The Economist print edition<BR/><BR/><BR/>Don't write off Hollywood and the big media groups just yet<BR/><BR/> <BR/> <BR/> <BR/><BR/> <BR/><BR/><BR/>“PAIN is temporary, film is forever.” That hopeful thought, which found its way into the original script of Peter Jackson's recent re-make of “King Kong”, might be seized upon by today's beleaguered entertainment industry. Media companies are suffering intense pain—and it is starting to seem worryingly permanent. In America shares of “old” media firms such as News Corporation, Comcast and other giants of television, film, radio and print, have fallen 25% behind the S&P 500 in the past two years, despite some heroic financial results. Meanwhile, the market value of Google, which made its debut on the stockmarket in 2004, is now equal to the combined worth of Walt Disney, News Corporation and Viacom, three beasts of the old media jungle. One investor, who recently moved two-thirds of his $1 billion fund out of American media and into emerging-market companies, moans that “the market thinks something's going to get them, whether it's piracy, personal video recorders, or Google.”<BR/><BR/>Desperate to rescue its share price, Viacom broke itself in two on January 3rd. Time Warner, the biggest media group of all, is under attack from Carl Icahn, a corporate predator perfectly adapted to sniff out the weak and vulnerable. The big groups have seen their newspapers and magazines lose readers and advertising to the internet; their music businesses suffer piracy and falling sales; and someone else's video games captivate new generations of consumers. Now come fears about film and TV, the bedrock of their business. <BR/><BR/><BR/>Hollywood took 7% less at the box office in 2005 than in 2004 and growth in sales of DVDs has slowed. Internet video threatens the satellite and cable systems of companies such as News Corporation and Time Warner. Dozens of advertisers are shifting budgets from television to such places as the internet and billboards. Brand-owners hate it that people are using digital video recorders to avoid their pitches. And if media firms move on to the internet themselves, they risk losing their films and television programmes to pirates. <BR/><BR/><BR/><BR/>Moguls still<BR/>No wonder that on media island they are downcast. Yet, if Hollywood teaches one thing, it is that stories can be re-made and dreams can come true. Rather as big retailers, including Wal-Mart and Tesco, have discovered advantages online, so too will big media companies.<BR/><BR/>True, the internet and digital devices will eventually break those companies' grip on distribution. But they gain something else: a digital world in which what you supply matters far more than how you supply it. In satellite radio, for example, Sirius has crept up on XM Satellite Radio thanks chiefly to its content, in the controversial form of Howard Stern. And this world holds another promise, too: an abundance of virtually costless ways to supply consumers with what they want to watch, whenever they want it—things established media are ideally placed to provide.<BR/><BR/>The internet is still in the digital equivalent of the silent-film era. It has been formidable for text, still images and music, but is only now, with broadband access, entering an age of high-quality video. As it does so, Time Warner, News Corporation, Disney and other media companies will be able to cash in on their film and television archives. Selling video direct to consumers, without distribution getting in the way, lets media firms, and viewers, mine their vaults for old episodes of “The Outer Limits”, Johnny Carson, or whatever: minority tastes, to be sure, but taken together, a vast new market. <BR/><BR/>Moreover, old media will command audiences for many years yet. New media understand this: Google has just bought dMarc, which sells old-fashioned radio advertising. Websites, such as BabyCenter.com and AlwaysOn, have recently launched print-magazine versions of themselves, to capture advertising that was out of their reach online. As the best remaining source of a mass audience, TV and film are the best places to create and promote the next “Simpsons” or “Narnia”.<BR/><BR/>Some people worry that new media companies may over time shunt old ones aside as producers of content. Certainly, digital media will create new stars and new businesses, but making high-quality video content will always be a daunting and expensive task. Music or a blog can be composed from a bedroom, but not an episode of “Friends”. Just last month DreamWorks, Hollywood's youngest studio, sold itself to Viacom, despite its strong financial backing and the talent of Hollywood luminaries. It made some money, but could not afford a billion-dollar investment in films year-in, year-out. Yahoo! has a media unit, but so far it hasn't had any hits. Responding to the news this week that Yahoo! intends to spend up to $10m on a reality-TV concept called “The Runner”, analysts complained that the investment would damage its margins.<BR/><BR/>By contrast with Yahoo!'s dabbling, old media is now investing in digital media in earnest. It all went terribly wrong before 2000 when bewitched executives squandered money on the internet and Time Warner sold itself to AOL in one of history's worst-ever deals. But now they are back. Rupert Murdoch, chief executive of News Corporation, made a series of acquisitions in 2005 (see article). Disney is supplying two hits, “Desperate Housewives” and “Lost”, using Apple's iTunes download service. Last summer Viacom bought Neopets.com, a virtual-pets site. Old media is well placed to steer its huge offline audiences to its websites. <BR/><BR/>Helpfully on cue, piracy now seems less of a threat. The music industry now has a healthy business in legal downloads. Operators of peer-to-peer networks, such as eDonkey, are going straight. And Hollywood is realising that it has no equivalent to a big musical weakness—that many albums consist of a few decent tracks padded by dross.<BR/><BR/>Any media business has two products to sell: its content (to readers and viewers); and its audience (to advertisers). The task for old media is first to protect its advertising revenues by amassing audiences online and, second, to offset their viewers' intolerance of mass-advertising by making them pay more for content—which they are increasingly willing to do. It will not be easy, but then saving the heroine never was.rosemaryhttp://www.blogger.com/profile/02682978163389676912noreply@blogger.comtag:blogger.com,1999:blog-20161738.post-1137698995610619492006-01-19T14:29:00.000-05:002006-01-19T14:29:00.000-05:00I'm not sure how this blog should intersect with the Media Mindset portal we have in Flashline. In many ways they serve a similar function. Which vehicle are people comfortable with and for what purposes? We want these tools to work for us appropriately.<BR/><BR/>RosemaryRosemary Du Monthttp://www.blogger.com/profile/02886126644201209780noreply@blogger.comtag:blogger.com,1999:blog-20161738.post-1137362110257829742006-01-15T16:55:00.000-05:002006-01-15T16:55:00.000-05:00Blog looks great.Dr. Jeffrey Bolthttp://www.blogger.com/profile/03686836469144463711noreply@blogger.comtag:blogger.com,1999:blog-20161738.post-1137184964791804452006-01-13T15:42:00.000-05:002006-01-13T15:42:00.000-05:00Here's an update on the media use survey. I've been working with the open-ended responses from survey form 3 that give reasons for using particular media. The SPSS Text Analyzer is providing some interesting feedback. So far, my main recommendation is to avoid open-ended responses to this question. The subjects are not sophisticated enough to know the kind of response you have in mind. (No reason they should be.) So, instead of saying that they choose newspapers to be informed or TV to be entertained, many of the responses go something like this:<BR/>Why do you use the computer?<BR/>So I can access the Internet.<BR/>No clue from that response as to the real reason for use.<BR/>I hope to have more for you at our next meeting on Jan. 25.LuEtt Hansonhttp://www.blogger.com/profile/09968432276905647096noreply@blogger.comtag:blogger.com,1999:blog-20161738.post-1137078019792734502006-01-12T10:00:00.000-05:002006-01-12T10:00:00.000-05:00Thanks for creating this blog. I hope we have an active discussion area.Valerie Kellyhttp://www.blogger.com/profile/13858089280082302708noreply@blogger.comtag:blogger.com,1999:blog-20161738.post-1137077691592475312006-01-12T09:54:00.000-05:002006-01-12T09:54:00.000-05:00Thanks for posting this, Joe. I'm looking forward to an active discussion.Valerie Kellyhttp://www.blogger.com/profile/13858089280082302708noreply@blogger.com