Measurement
One of the issues we will be dealing with in the Media Mindsets project is how to measure audiences. The mainstream media have enough controversies measuring broadcast and newspaper audiences. Online audiences present a different set of problems. And now the developing/converging media with their combinations of news, entertainment and advertising bring unforeseen meaurement issues--and new terms.
Gracie Lawson-Borders submitted a valuable article last month, Old Metrics in a New Era, <http://www.poynter.org/profile/profile.asp?user=199230 >. It is posted on the CCI/Flashline group page, and it discusses SUM, which "tracks the level of interaction a user has with a Web site," and the issue of new statistics for new media. (Poynter is holding a conference on this subject March 12-15 <http://www.poynter.org/seminar/seminar_view.asp?int_seminarID=3800>.)
The article contains links to four major audience-measurement services: comScore Media Metrix <http://www.comscore.com/>, Nielsen/NetRatings <http://www.netratings.com/> , Scarborough Research <http://www.scarborough.com/> and The Media Audit <http://www.themediaaudit.com/>.
. . . and WOM (word-of-mouth) marketing
Also from Poynter: Al Tompkins' column, Al's Morning Meeting today (1/20) writes about the Word of Mouth Marketing Association's meeting in Orlando, Fla. Topics of importance to this group include measuring the reach and impact of messages. New terms include buzz marketing and viral marketing.
Related to this topic, the Nielsen research group (owned by VNU) has announced the creation of Nielsen BuzzMetrics Service to, according to their news release, "create the new global standard for measuring and understanding word-of-mouth behavior and influence." For more information, check <http://www.nielsenbuzzmetrics.com/>.
Comments
Rosemary DuMont posted a comment following the introductory blog raising the question of how this blog relates to the group site on Flashline. I would hope this will become clearer in the coming weeks. We all have enough to read without needless duplication. We would appreciate your comments on the blog.
The task of disseminating information and keeping everyone up to date on Media Mindsets is going to grow in the coming months, especially as Paul Haridakis and the Communication Studies literature review project begins to produce material.
Nots, er, Notes
There were at least two spelling errors in the first blog; one was pointed out by a reader in South Africa (son Will). Those two have been corrected. However, the situation underlines a potentially important difference between the digital world and traditional media. Newspapers with more than one edition routinely correct mistakes between editions, but readers of the earlier edition may well have a copy of the mistake. Readers of last week's blog--or yesterday's or last month's--are unlikely to have verification that a particular statement had been posted.
Politicians have commonly claimed they were misquoted when their statements draw fire. Now they can cite their hastily revised Web site to bolster their claim.
--Joe Harper
Gracie Lawson-Borders submitted a valuable article last month, Old Metrics in a New Era, <http://www.poynter.org/profile/profile.asp?user=199230 >. It is posted on the CCI/Flashline group page, and it discusses SUM, which "tracks the level of interaction a user has with a Web site," and the issue of new statistics for new media. (Poynter is holding a conference on this subject March 12-15 <http://www.poynter.org/seminar/seminar_view.asp?int_seminarID=3800>.)
The article contains links to four major audience-measurement services: comScore Media Metrix <http://www.comscore.com/>, Nielsen/NetRatings <http://www.netratings.com/> , Scarborough Research <http://www.scarborough.com/> and The Media Audit <http://www.themediaaudit.com/>.
. . . and WOM (word-of-mouth) marketing
Also from Poynter: Al Tompkins' column, Al's Morning Meeting today (1/20) writes about the Word of Mouth Marketing Association's meeting in Orlando, Fla. Topics of importance to this group include measuring the reach and impact of messages. New terms include buzz marketing and viral marketing.
Related to this topic, the Nielsen research group (owned by VNU) has announced the creation of Nielsen BuzzMetrics Service to, according to their news release, "create the new global standard for measuring and understanding word-of-mouth behavior and influence." For more information, check <http://www.nielsenbuzzmetrics.com/>.
Comments
Rosemary DuMont posted a comment following the introductory blog raising the question of how this blog relates to the group site on Flashline. I would hope this will become clearer in the coming weeks. We all have enough to read without needless duplication. We would appreciate your comments on the blog.
The task of disseminating information and keeping everyone up to date on Media Mindsets is going to grow in the coming months, especially as Paul Haridakis and the Communication Studies literature review project begins to produce material.
Nots, er, Notes
There were at least two spelling errors in the first blog; one was pointed out by a reader in South Africa (son Will). Those two have been corrected. However, the situation underlines a potentially important difference between the digital world and traditional media. Newspapers with more than one edition routinely correct mistakes between editions, but readers of the earlier edition may well have a copy of the mistake. Readers of last week's blog--or yesterday's or last month's--are unlikely to have verification that a particular statement had been posted.
Politicians have commonly claimed they were misquoted when their statements draw fire. Now they can cite their hastily revised Web site to bolster their claim.
--Joe Harper
posted by Joe at 1:16 PM
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