Monday, January 23, 2006

MediaShift

Here is a new blog that Val Kelly found: MediaShift, which is posted on the PBS site. In several ways this site is a model for the MediaMindsets blog. MediaShift's purpose, as posted, is to "track how new media . . . are changing society and culture." And it has a reading list of books, links to blogs and Web sites (13 mentioned) and a glossary (11 terms). The blog also posts a weekly Top Five items related to people, trends and technology.

One article of relevance to Media Mindsets is an interview with Dan Gillmor, posted this week (1/31).

Gillmor is the former technology expert and columnist at the San Jose Mercury News who left to promote use of new media in grassroots (citizen) journalism. He has recently started the non-profit Center for Citizen Media. Two of his partners are the University of California at Berkeley’s Graduate School of Journalism and Harvard Law School’s Berkman Center for Internet & Society.

I think Gillmor's center will cover somewhat the same territory as Media Mindsets, but I don't think it will duplicate our work. Certainly its work, especially with its university ties, will worth following.

New terms

Almost every day I find a new term used in relating to new media or new services. A couple of these are Vlogs for video logs and Ultramercials, a registered trade mark. An Ultramercial Ad Unit is "a full-screen multi-page format that viewers CHOOSE to watch in order to grain fr*ee access to normally paid content. "

I think we may want to begin our own glossary, either on this Blog site or on the new Media Mindsets Web page. Such a glossary would be easy to update and, I think, would both make a contribution and help us in communicating about our own work.

Did someone say 'porn'?

At one point in our meeting last week, someone raised the topic of dealing with pornographic content in research on media use. As always the group discussion proceeded with caution (even though Dean Jim Gaudino was out of the room at the time).

The new MediaShift site, mentioned above, also has a reference to adult content in its discussion on presenting video on small screens, i.e., video iPods.

Copy changes

The last posting (1/20) discussed how Web sites have the potential to correct errors and then deny the original wording. This week the blog Boing Boing has an example of the change being made--and the original source getting caught.

Gatekeeping

Any discussion of grassroots journalism probably brings to mind, at least for academicians, the question of the gatekeeping. Fortune magazine has a recent article on this topic.

--Joe Harper

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