Wednesday, March 15, 2006

Is the Age of the Blogger Over?

While thousands of journalists, diaryists and others are just posting their first blogs comes the report that blogs may have peaked, at least as business investments. One example: Controlling stake in bloggish newsletter Daily Candy went for $3.5 million in 2003, and the Wall Street Journal reported last month that the site now could sell for more than $100 million.

An article in New York magazine suggested blogs can be categorized as A-list, B-list and C-list with the A-list consisting of "a few extremely lucky, well-trafficked blogs." Political blog Kos suggests the 2008 "campaigns will hire the same ol' consultants doing the same ol' crappy websites (and thinking that 'blogging' is cutting edge and hip)."

Blogging at Newspapers

Jay Rosen and his students at New York University have a report on the Best Blogging Newspapers in the U.S. No. 1? The Houston Chronicle. For the Cleveland Plain Dealer, the reports says the newspaper has 40-plus blogs: "Latest hard news, Olympics, Tech, Reader representative, Local issues, Playaway audio books."

Rosen calls his class' reports Blue Plate Specials, which are "a mix of blog posts, interviews, and informational features on a single subject."

And in China, "bo ke'

Not to be outdone the Chinese government has begun posting blogs, called "bo ke," to boost interest in the government. Yahoo! News says the blogs are popular with young people in spite of censorship. So far only eight of 5,000 official representatives have been
approved to post comments online.

The State of the U.S. Media

The Project for Excellence in Journalism has just released its 2006 report on American journalism. The Project for Excellence is an institute affiliated with the Columbia University Graduate School of Journalism, and the study was funded by the Pew Charitable Trusts. (Apparently "excellence" does not include writing tightly. The report is 178,000 words or more than 700 pages. The executive summary is a more-manageable 29 pages.)

There seems to be little that is surprising in the report, but researchers will find it a valuable source. It is filled with details, e.g., the Philadelphia Inquirer had 46 reporters covering the city in 1990; today the number is 24. The report covers media sectors from ethnic and alternative media to networks, and for each sector it examines six areas: content, audience trends, economics, ownership, newsroom investment and public attitudes.

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